More comfortable models misleading our eyes In 1873 Levi’s invented 501® denim jeans. In 2016 the br
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What's new about the stretch Iconic, evergreen, long-lasting. In one word: Levi's. The brand
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We, protagonists of an endless story From Marilyn Monroe to Marlon Brando, from pioneers to rock
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Welcome NoStone®, the innovative, more sustainable process for denim manufacturing A big
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The perfect jeans for women: it's not about creating a new silhouette, but enhancing women's
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The brand honors San Francisco and beatnik style San Francisco, 1853: here Levi Strauss founded his
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